Media Kit

Brand Guidelines

This guide is your go-to resource for understanding and applying the Zlumber® brand.

It's designed to ensure consistency across all our communications and touchpoints, helping us maintain a strong, recognizable brand identity that resonates with our audience.

Download Brand Guide

The Zlumber® Personality

Our brand is built on bold ideas, thoughtful design, and a deep understanding of real user needs. We challenge conventions and craft solutions that are both functional and beautifully designed.

Logo

Our logo is a key part of who we are. It's essential to use it thoughtfully to reflect our brand’s visual style and values.

Download Logo

Vertical

Horizontal

Package Logo

Secondary Logo

Wordmark

Icon

Area of Isolation

To keep our logo clear and uncluttered, always maintain a minimum clear space around it.

Use the height of the Zlumber® wordmark as the guide for this boundary.

Colors

Our color palette is key to the Zlumber® brand. It features selected colors that embody our innovative and caring approach. Consistent use of these colors strengthens our brand’s presence.

Night Sky

HEX: #141E2E

CMYK: 100 / 93 / 33 / 32

RGB: 0 / 32 / 91

PMS: 281 C

Day Sky

HEX: #5F8C8A

CMYK: 41 / 5 / 0 / 0

RGB: 135 / 206 / 250

PMS: 2905 C

Cotton White

HEX: #FAFAF7

CMYK: 0 / 0 / 1 / 0

RGB: 255 / 254 / 252

PMS: WHITE 000C | P 1-1 C

Zlumber Gray

HEX: #C1C6C8

CMYK: 24 / 16 / 17 / 0

RGB: 193 / 198 / 200

PMS: 428 C

Sunny

HEX: #BFA177

CMYK: 4 / 9 / 42 / 0

RGB: 245 / 225 / 164

PMS: 7401 C

Zlumber Sunset

HEX: #BFA177

CMYK: 2 / 42 / 68 / 0

RGB: 244 / 162 / 97

PMS: 1565 C

Enthusiastic Pops

Our enthusiastic pops bring energy and excitement to the Zlumber® brand. These vibrant colors are used strategically to grab attention, highlight key moments, and create a sense of urgency or celebration.

Golden Sun

HEX: #FFD700

CMYK: 1 / 13 / 100 / 0

RGB: 255 / 215 / 0

PMS: YELLOW 012 C

Sundown Red

HEX: #FF6347

CMYK: 0 / 76 / 74 / 0

RGB: 255 / 99 / 71

PMS: 171 C

Print Reproduction

Color can vary depending on the paper and printing methods used. Always communicate with the suppliers to match colors accurately to the specified HEX or PMS values. Opt for neutral bright white paper to minimize any color distortion and ensure consistent brand representation.

Typography

To maintain a consistent and clear visual identity across all Zlumber materials, these font guidelines should be followed. Refer to the provided examples whenever a concise reference is required.

Download Typography

Primary Typeface

Poppins

Use our primary typeface across all major communications, including headlines, body text, and key messaging, to ensure consistency.

Secondary Typeface

Caveat Regular

Our secondary typeface adds a human touch and should be used sparingly to create contrast. It's perfect for designs that need a bit of warmth.

Headline

Poppins Bold

Line Height:

115%

Tracking:

-2%

Subheadline

Poppins Semibold

Line Height:

110%

Tracking:

-2%

Body Text

Poppins Regular

Line Height:

160%

Tracking:

-1%

Accent Handwritten

Caveat Regular

Line Height:

120%

Tracking:

-2%

Icons & llustrations

Use clean line art for icons, instructions, and infographic illustrations to maintain a straightforward and easily understandable visual style. These illustrations should be simple yet effective in conveying information.

Gradients & Patterns

Utilize patterns as subtle backgrounds on title slides and banner backgrounds to enhance visual interest without overwhelming the content. Gradients can also be used to add depth and dimension while maintaining overall simplicity.

Download Patterns

Wordmark Pattern 1

Wordmark Pattern 2

Icon Pattern 1

Icon Pattern 2

Gradient Application

Photography

Zlumber’s visual content should use high-quality, minimalist lifestyle photography that feels warm, authentic, and diverse. Focus on clarity, natural lighting, and clean compositions that highlight the product, using natural textures like wood to add warmth without distraction.